Modeling Business Student Satisfaction: Utilitarian Value and Hedonic Value as Drivers of Satisfaction
نویسندگان
چکیده
منابع مشابه
Research on the Impact of Game Users' Perceived Value on Satisfaction and Loyalty - Based on the Perspectives of Hedonic Value and Utilitarian Value
As Chinese game market growing mature, cultivating loyal game users has become the new goals for game companies. Based on the theory of game users experience, this paper constructs the structural model of customer with the variables of perceived value, customer satisfaction and customer loyalty and studies the relationship between the game users’ hedonic/utilitarian value and customer satisfact...
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ژورنال
عنوان ژورنال: Marketing Education Review
سال: 2020
ISSN: 1052-8008,2153-9987
DOI: 10.1080/10528008.2020.1822186